La Reale

Toy car
Date of appearance: April 2010
Trademark: TobeUs
Collection: TobeUs Limited Edition
Designer: Alessandro Mendini
Manufacturer: Mastro Giovanni
Made in: Milan, Italy
Quantity: 99
Introductory price: €98
Dimensions: 160 × 83 × 75 mm
Weight: 276 g
Materials: cedar of Lebanon, mahogany
Tags: tobeus, alessandromendini


La Reale toy car designed by Alessandro Mendini is a part of TobeUs Limited Edition collection, arranged by Italian designer Matteo Ragni. Each toy car of the collection Limited Edition is marked and numbered. "With the toy car “Reale” the kids can play to be the King and the Queen. We all agree that today would be more usual thinking about the Limousine of a President in a democratic country, but we need to admit that playing thinking to be the King and the Queen is still more fascinating. Obviously two identical cars: one for the King and the other one for the Queen…." — Alessandro Mendini

La Reale
Left side
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