Blaze of glory

Sneakers
Date of appearance: December 1, 2015
Trademark: Puma, Rise
Model: Puma Blaze of glory
Product code: 360999 01
Gender: Mens
Collaboration: Puma x Rise
Colors: red, black


RISE co-founder Chase Ceparano lost his father when he as a child due to AIDS, so this collaboration is much deeper than any other typical collab we commonly see. Together, RISE and PUMA are making a $15,000 donation to amfAR that is not tied to sales, proceeds, or percentages. For them it’s not a way to flash PR on their shoes or their brand. Instead they’re using the social force of footwear collaborations as a tool to lift others up away from the fate that millions have already found, and change the path of those already there. The shoe is built with a mixture of premium leather and suede done in Bright Red. Other details include special embossed branding, with the lace dubraes having the AIDS ribbon and “NYIFL” logos. Finishing off the design are the reflective hearts cuts on each heel panel.

Blaze of glory
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