Trademark: au by JDDI
Designer: Marc Newson
Made in: Japan
Award: The Chicago Athenaeum Good Design Award 2005, Good Design Award 2004
Tags: featured, mobile
The silver-coloured phone came in three choices of colour for the keys: black, green, and orange, Newson’s signature colours. Talby’s innovations included the ability to read bar codes and use fully musical ring tones. The graphical user interface was designed in cooperation with Silas Hickey and the start-up music and sound design were provided by Marc's Syn Studio partner Nick Wood. Marc wanted to create a product that people would love because it had personality. Talby, whose name comes from a character in the film Dark Star, was sold for about two years, though many customers continued to use theirs for years afterwards. The phone attained somewhat of a cult status in Japan, even popping up in the animated film '5 Centimeters per Second' by Makoto Shinkai.