InstaxInstant film camera
Trademark: Hisakazu Shimizu × Fujifilm
Manufacturer: Fujifilm Corp.
Designer: Hisakazu Shimizu, S&O Design
Keywords: michinoriaoki, michinori, aoki, polaroid, instax, instant, bomb, art, design, concept, instaxmini, impossible
Tags: featured, fujifilm, hisakazushimizu
The Fujifilm Instax camera designed by Hisakazu Shimizu for his solo exhibition Lavable Continuous Design at AXIS Gallery in 2015. The design was born out of the desire to give rise to a new picture taking culture, and redefine the notion of using instant cameras. Influenced by the global popularity of Instax as a fashion item among young people, Shimizu incorporated studs, a staple in the world of fashion, into its form. The studs provide a good grip, while also doubling as usable parts, like a shutter button or a hook to attach a strap.