R.O.B. (Robotic Operating Buddy)

Video game accessory
Date of appearance: July 26, 1985
Trademark: Nintendo
Manufacturer: Nintendo
Made in: Japan
Generation: Third generation (8-bit era)
Photo: Evan Amos
Tags: nintendo, nes

R.O.B. (Robotic Operating Buddy), released in Japan as the Family Computer Robot (Japanese: ファミリーコンピュータ ロボット Hepburn: Famirī Konpyūta Robotto?), is an accessory for the Nintendo Entertainment System (NES). It was launched in July 1985 in Japan, and October 1985 in North America. It had a short lifespan, with support for only two games which comprise the "Robot Series": Gyromite and Stack-Up. R.O.B. was released with the intention of portraying the Nintendo Entertainment System as a novel toy in order to alleviate retail fears following the North American video game crash of 1983. R.O.B. is available in the Deluxe Set, a configuration for the console that includes, among other things, R.O.B. and Gyromite. Stack-Up is packaged separately and includes its own physical game pieces.

R.O.B. (Robotic Operating Buddy)